I’ve asked Farrah Storr to come and talk to the NUJ about her new role as the first head of UK writer partnerships at Substack and best practices for running a paid publication on the platform.
NUJ London Freelance: Newsletter ❤️ with Farrah Storr, Monday 14 February, details here.
Press Gazette ran a piece with the former Cosmopolitan and Elle UK editor-in-chief on the new role, why she left magazines for newspapers, and what kind of writing she’d like to see on the platform: “very strong independent voices”, many of whom cover “quite niche subjects”.
And although she will go after some “big names” with “large followings”, “what I’m really interested in is bringing a really broad cross-section to the platform.
Which includes more female writers. And a concerted push for UK-based writers - the company has said the UK is its second-largest market for readers and writers.
Interesting to hear her views on the kinds of writing that do well on Substack:
It’s not actually what y…
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