Welcome to The Shift. A small but mighty newsletter helping you to feel inspired, be productive and think deeper.

I share cool stuff on creativity, culture, tech, and design every Sunday.

My mission is to help you build - design - a worklife you love. I believe life design can empower social change - especially for women and girls 🌏🗺⛰

Who is it for?

Creative Entrepreneurs. EmployeePreneurs. Founders, creators, builders – and anyone else who works on the web!

People who celebrate and care about content strategy and its role in the user experience.

Made for you with love by Firebird, a product and content studio supporting conscious work and culture. Where writing meets tech 👩🏻‍💻

Nika, the tech storyteller

PS. If you want to go under the hood, check out the Sub Club!

Want more? Join the Sub Club! Support an indie writer and supercharge your solo work. Ask Me Anything, access the archives and community.

Tell the story of your product or service. I offer Story Hour for subscribers and sponsors of The Shift. Featured case studies will help you get the word out and grow your business. Tell me your story, and let’s see how I can help 🤓

Who am I?

Hello, I’m Nika. A content designer and UX writer based near Brighton. Julieta’s mum.

A spy, curator and tech storyteller for organisations on a mission to create change through purpose-driven projects and written culture.

I’ve been a remote company of one for 15 years, working in content and comms as a free-range journalist, author, copywriter, strategist and PR.

I’ve written 12 books on health and wellness topics. Thinking about another one on radical reinvention and longevity 🤓

I’m interested in the human side of web work. How we can work better together, for longer.

🌟Using tech to improve how we live, work and play.
🌟Writing as designing: putting content at the heart of design, at work and beyond.
🌟Design-thinking and life design can empower social change, for women and girls.
🌟Wired and welcome: smart growth in small communities, deep connections through travel and remote work.

My mission is helping women and girls achieve financial freedom as digital CEOs. My grandmothers didn’t have it, my mother doesn’t have it. I’m working on it, and I want my daughter to have it.

I’m an RSA Fellow, NUJ Officer, and a resident at the House of Beautiful Business, the Portfolio Collective, Hoxby and Every Media.

Contact me if you have something to share, a link suggestion or just want to say hi.


PS. If you’d like to support my work, why not offer me a glass of prosecco? 🥂